The campaign aims to build awareness around LTF’s Gold Loan offerings and encourage individuals, micro-entrepreneurs and households to unlock the value of idle gold to support their growth, aspirations and dreams.

The TVCs will be launched during the upcoming India vs Sri Lanka Test series beginning August 15, 2026. As the co-presenting partner for the series, LTF will amplify the campaign across on-ground and television channels during the matches. The commercials will be aired on the Sony TV Broadcast Network across its nine Linear TV channels.

The three-film series combines humour with everyday financial aspirations, with cricketer Jasprit Bumrah positioned as a trusted problem solver. In the first film, he advises a struggling farmer to leverage a Gold Loan to expand his livestock and increase his income. In the second, he encourages a nosy homemaker to stop putting her dreams on hold and use a Gold Loan to purchase the consumer durables she has always wanted. In the third, he guides a Kirana store owner to replenish his declining inventory and expand his operations.

Mr. Raju Dodti, Chief Operating Officer and Whole-time Director at LTF, said, “As L&T Finance continues its transformation into a Risk-first, Tech-first, AI-native retail financial institution under our Lakshya 2031 strategy, Gold Finance serves as one of the key drivers of our growth agenda. Reflecting this momentum, our high-yielding, secured gold loan portfolio grew by an impressive 182% YoY to Rs. 3,829 Crore in Q1FY27, up from Rs. 1,360 Crore in Q1FY26, backed by 343 active Gold Finance branches, with a plan to take total Gold Finance branches to over 800 in this financial year. This campaign allows us to tap into emerging markets, deepen customer connection, and ensure a sustained upward trajectory in the coming years.”

Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Today’s consumers are aspirational, yet increasingly value-conscious in how they approach credit. Gold Loans sit perfectly at this intersection- offering a safe and smart way to achieve the goals using an asset they already trust. India holds a vast amount of idle household gold; there is immense opportunity to turn these savings into active growth. With the ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’ campaign, we want to showcase gold as a source of real financial utility that helps individuals move forward with confidence. We are confident this campaign will meaningfully resonate with audiences across the country, reinforcing our position as a trusted financial partner.”

LTF has also launched an integrated marketing campaign across key markets in eight states and one union territory, reaching consumers through approximately 150 LTF branches. For on-ground and experiential engagement, the company is rolling out branded vehicles under the name “Sapno ki Sunehri Gaadi” across high-footfall areas to generate curiosity and create a tangible touchpoint for rural audiences.

The campaign will also use transit media branding across buses and autorickshaws to extend the brand’s presence across local markets. LTF plans to deploy street props such as park benches as gold-branded canvases, while high-footfall branches across all zones will feature immersive 360-degree branding aimed at maximising recall.

To strengthen its digital presence and reach local audiences, LTF is using real-time shopping signals by playing custom promotional jingles at checkout counters of local shops during live payment transactions. The broader media strategy combines high-reach video platforms with deep-rooted integration across Tier 2 and Tier 3 vernacular channels, with regional creators being engaged to present relatable, real-life financial moments in languages audiences are most comfortable with.

The three commercials are titled “Kheti Badhane Ka Sapna | Koi Bhi Sapna Hold Mat Karo”, “Bada TV Ho Ya Bada Fridge | Koi Bhi Sapna Hold Mat Karo” and “Business Badhana Hai? Koi Bhi Sapna Hold Mat Karo”.

Customers can apply for an L&T Finance Gold Loan by giving a missed call on +91 7045180180 or by visiting www.ltfinance.com.

L&T Finance Ltd. (LTF) is a leading Non-Banking Financial Company (NBFC) offering a range of financial products and services. Headquartered in Mumbai, the company has been rated “AAA” — the highest credit rating — by four leading domestic rating agencies. In August 2025, S&P Global Ratings upgraded LTF’s long-term Issuer Credit Rating to “BBB/Stable” from “BBB-/Positive” and its short-term issuer credit rating to “A-2” from “A-3”. Fitch Ratings has affirmed LTF’s Long-Term Foreign and Local-Currency Issuer Default Ratings of “BBB-” with a Stable outlook.

LTF has also received leadership scores and ratings from global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The company has been certified as a Great Place To Work® and has received several prestigious awards for its flagship CSR project, “Digital Sakhi”, which focuses on women’s empowerment and digital and financial inclusion.

Under Right to Win, being in the “right businesses” has helped LTF become one of the leading financiers in key retail products. The company is focused on transforming into a Risk-first, Technology-first, AI-native Retail financial services institution as part of its Lakshya 2031 strategic plan. LTF has over 2.9 Crore customer database, which is being leveraged to cross-sell, up-sell and identify new customers.